For this project, Grey Goose reached out to COFFEE Labs to create interactive virtual reality advertisement to promote their new line of Essences vodka, featuring peach, strawberry, and watermelon flavors. I provided the primary art direction for this project in which I ideated the concept of a “Tinder swipe”, where the user could swipe either right or left on resonating images that correlate with the aesthetic of one of Grey Goose’s new flavors. Below are the images I pulled representing either peach, strawberry, or watermelon Grey Goose flavors.

 

After swiping on three or more images, the user is presented with a recipe they can use with their most liked flavor. A Grey Goose bartender is placed in their reality setting along with the recipe and various other fruit elements.